Prologue
For thirty years, the web had one kind of visitor.
A person, with eyes, who might click an ad, subscribe, or tell a friend.
Now agents arrive. They read twelve pages in four seconds, never load your ads, and hand the answer to someone who will never see your site.
Each one works for a person. It will not spend that person's money, or subscribe to anything, unless the person asked it to.
But it has no name, you have no terms, and there is no way to say thanks, or no, or here is what it costs.
That is not a payments problem. It is a missing layer of the web.
One read, start to finish
Max never visits your site. He still hears from you.
- 1
Max asks his agent for a morning brief.
- 2
It reads your newsletter, the way Max would.
- 3
It shows Max what you would like in return.
- 4
Max decides. If he says yes, it goes to you.